Work/Naked Root

What happens below the soil

Case study

A photoreal 3D series that takes the camera underground — through root systems, soil and light — to show what a plant does when nobody is watching.

Client
Naked Root
Craft
Full CG
Disciplines
3D Animation, Art Direction, Look Development
Delivered
Hero film, Shot library, Social cut-downs, Product stills

Backstage

How it was made

01Environment — the canopy above
02Transition — going under
03Feeder roots, macro
04Product — the planter
05Water through soil
06Root health

Our role

  • Creative direction
  • 3D animation
  • Look development
  • Lighting & rendering
  • Edit

Deliverables

  • Hero film
  • Shot library
  • Social cut-downs
  • Product stills